Ссылка: http://www.ppcrevolution.co.uk/2009/02/18/the-russian-search-market-and-google/

According to Fortune Magazine, Yandex the Russian search engine is opening new offices in the Silicon Valley California. The new offices are going to be for 20 engineers in order to index Web pages for a Russian audience and keep abreast of technology developments that bubbles up in Silicon Valley.

Google has tried hard the last few years to gain share market in Russia but its been very hard for them. The main problem is the language as the Yandex’s search algorithm is rooted in the highly inflected and very peculiar Russian language. Words can take on some 20 different endings to indicate their relationship to one another.

Russia is the only country where Google used outdoor advertising called Moscow 2.0. Yandex controls 56% of the search market in Russia and Google only 23%. Two-thirds revenue comes from search ads, and draws more than three billion hits a month. Last month Firefox dropped Google as its default search engine in Russia in favor of Yandex, putting Yandex on track to conquer still more of the market. Google back in July bought Begun he largest contextual advertising company in Russia trying to get some more share of the market.

Yandex also has developed some applications, such as an image search engine that eliminates repeated images, a portrait filter that ferrets out faces in an image search, and a real-time traffic report that taps into users’ roving cellphone signals to monitor how quickly people are moving through crowded roads in more than a dozen Russian cities.